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The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola in cans and bottles to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and Western Europe. The Coca-Cola Company also sells concentrate for fountain sales to major restaurants and food service distributors.
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name...
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Common topics in this essay:
- Strengths and Weaknesses of Coca-cola
- Coca Cola Swot Analysis
- Coca Cola SWOT
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- Coca-Cola Swot
- Swot - Pepsi And Coca Cola
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- Coca-cola business Strategy
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- Coca-cola / Pespi business case HBS
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