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We want People to be happy and satisfied with the product. Only the image can be strengthened.
Now with the price we plan to keep it at 99 cents a piece, a high price is inadmissible to keep the image of a high quality product. Only place and promotion can add further value to the image.
Table 5.1 showed us that in 1998 only 20% of Red Bull's sales were distributed through retail. As Red Bull is an utility drink, consumers only buy it occasionally. Therefore they do not necessarily buy the drink in supermarkets, but rather at petrol stations or off-licence retailers.
As Brownergy has already reached market dominance in the rest of Europe with drastically rising sales figures, the company will have a significant influence on the wholesalers product displaying policy ( PDP)...
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