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Title: Branding

Essay Details:

Subject: Business
Author: Doyle V
Date: February 27, 2016
Grade: A
Length: 3 / 693

Essay text:

The main theme of this thesis is exploring the advantages and disadvantages linked with brand extension and how they affect the existing brand. There would be a brief exploration of other strategic marketing options available in developing a new brand strategy followed by a brief summary and a conclusion. According to Wilmhurst (1995) a brand is one of the most valuable elements in an advertising theme as it demonstrates what the brand owner is able to offer in the marketplace, by giving a product a distinctive identity created within the minds of people and consists of all the information and prospect associated with a product and has evolved as a way to attract and keep customers by promoting standing or image...

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