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Title: brand

Essay Details:

Subject: Business
Author: Una P
Date: January 10, 2013
Level: University
Grade: A
Length: 3 / 853

Essay text:

It is a set of verbal and/or visual cues, and as such it is part of product’s tangible features. A brand name is that a part of brand that can be spoken, including letters, words and numbers; like BMW, Danone or Citibank. A brand mark is the element of a brand that cannot be spoken, often a symbol, design, or specific packaging, like the Mercedes logo or the Absolut Vodka bottle. A trademark is the legal designation indicating that the owner has exclusive use of the brand. • Branding augments a core product with distinctive functional and emotional meanings and values which distinguish it from the competition...

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