Biometric Marketing
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Title: Biometric Marketing

Essay Details:

Subject: Business
Author: Joseph G
Date: October 1, 2015
Level: University
Grade: A
Length: 2 / 403

Essay text:

Considering the growing demand for personalized marketing, as mentioned according to eMarketer, $1.5 billion would be spent in 2007 for behaviorally targeted advertisements and is expected to grow to more than $2 billion in 2008. The movement toward personalized advertisements gives marketers a new view of their audience rather than traditional marketing demographics. Efficient implementation would help in demographic and behavioral segmentation. With the growing concern of online theft and security leaks, Biometric systems could be just the concept to fill the uncertainty knowledge gap. Online companies have been for long trying to narrow this uncertainty gap for online consumers by applying several tracking methods during web site visits, including the use of smart cards, tokens, credit cards and digital certificates, to provide the means to correlate a consumer with an online system...

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