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Special coloured medicinal paper – would be costly but will be i) familiar ii) no harmful effects iii) hides the stains and staleness impact they give
c. Packing - Shape of the pack
i. Rectangular cardboard sized pack resembling cigarettes – primary target customer segment is cigarette smoking community
ii. Conical pack representing biris
d. Change of brand name from “Nirdosh”
2. Promotion
a. Promotion of benefits in insert
i. emphasise on the health benefits
ii. tobacco-free
b. Missing punch - line. Should come up with catchy punch-line like “Ek kash zindagi ka!”
c. If possible try getting “Ashok Kumar” on cover pack
d...
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