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Benetton's Company Background
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Title: Benetton's Company Background

Essay Details:

Subject: Business
Author: Lisa M
Date: May 3, 2015
Level: University
Length: 1 / 222

Essay text:

These sports brand names are encompassed under the Playlife label and include Rollerblade, Killer Loop, Prince, and Nordica. The clothing sector includes casual and sportswear, consisting of the Sisley, United Colors of Benetton (UCB), and Undercolors of Benetton brands, which are mainly produced and distributed by the Automated Distribution Center in Castrette, Italy, the factory which produces over 90 million items of clothing each year. There are production facilities in France and Spain as well. These finished and packaged products are the dominant production category for the company and are distributed directly to the Benetton Group's 7,000 retail stores located in 120 countries, of which only 55 stores are owned by the company, with the remaining stores independently owned and operated...

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