Bench Marking
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Title: Bench Marking

Essay Details:

Subject: Business
Author: Wanda D
Date: October 14, 2011
Level: University
Grade: A
Length: 2 / 373

Essay text:

The first, competitive benchmarking, entails benchmarking against direct competitors in the marketplace. This can include comparing specific numerical or statistical measurements?return on assets used, market share, etc. The more detailed information that can be obtained about a competitor, the better. The second method, noncompetitive benchmarking, can take two forms. The first is measuring your company against the best companies in the world, regardless of industry. Companies such as 3M, Coca-Cola, and General Electric are considered to be trendsetters and leaders in quality, so companies from nearly every industry study them and copy their best practices...

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