BCG matrix
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Title: BCG matrix

Essay Details:

Subject: Business
Author: Alessandra W
Date: November 28, 2013
Grade: B
Length: 2 / 385

Essay text:

D (1996) criticises the approach from three aspects. • acmillan, H and Tampoe, M, (2000) point out that Portfolio analysis may have some of the more important snags in practice. • Wensley(1981) points out that in BCG matrix there are problems of market definition and measurement. • Wind and mahajian(1981) believe that BCG matrix is a rigid framework and has no adaptability. • Nicholls(1995) says that the BCG matrix can not give guidance on the relative merits of any claim on resources. • Abell and hammond (1979) identify a number of weaknesses in BCG model. Assumes market growth rate...

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