BCG

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Title: BCG

Essay Details:

Subject: Business

Author: Melissa B

Date: September 26, 2015

Level: University

Grade: A

Length: 9 / 2656

Essay text:

The model employs only two dimensions ? market share and growth rate. This may tempt management to emphasis a particular product or divest prematurely. 5. Low share businesses can be profitable too. 6. It considers the product or SBU only in relation to one competitor: the market leader. It misses small competitors with fast growing market shares. Critiques of BCG Matrix In another word: by definition, only a single company can have a share greater than 1.0 in any given market. Thus, in the BCG matrix, there can be but one cash cow or one star per market. The BCG model implies resource allocation rules regarding cash usage...

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