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The more control it has on the supply means it has more power in the market.
The area or location of the companies also plays an important role in the bargaining power. If the companies are all situated at the same or nearby location, they can work together to decrease the customers bargaining power. For example, Dick Smith Electronic, Myer, and David Jones are all situated at both Perth City and Garden City. Therefore, they can decrease the customer bargaining power to increase their bargaining power by cooperating with each other.
4.2 Availability of Substitute Inputs
LCD TV produces colour using active-matrix technology...
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