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Title: Babm

Essay Details:

Subject: Business
Author: Willie R
Date: April 6, 2015
Grade: B
Length: 3 / 623

Essay text:

Grouping or segmenting customers by attributes such as gender, region, generation and ethnic background help retailers in many ways. Key figures of the UK Retail Market. In 2004, UK retail sales reached approximately 246 billion (British Retail Consortium). The retail industry, generally, continues to show positive signs of growth. Major players in the UK. Currently, UK’s top retailers are: Tesco (1st in the UK and 2nd largest in Europe, after France’s Carrefour); (Retail Industry; Marketing Prof) Asda; Waitrose; Morrisons; Sainsbury’s; M&S. In this essay, apart from Allders Department Stores, we will focus on the marketing strategies of two other major British department stores: Marks & Spencer and Debenhams...

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