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Interaction is the key mechanism where B2b and B2C find out about how the value of products, resources, and service relationships can be maintained (Perreault, McCarthy, 2004).
With the issue of brand loyalty and customer, retention in mind the internet website site marketing strategy is based upon the social interaction strategy. Social interaction gives B2B marketers the opportunity to adjust their customer relation practices and formulate interactions with customers that are designed to measure and deliver customer satisfaction and to facilitate purchases, while enabling attentive customer care...
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