b2b vs b2c marketing differences
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Title: b2b vs b2c marketing differences

Essay Details:

Subject: Business
Author: Matthew D
Date: November 8, 2014
Level:
Grade: A
Length: 3 / 818

Essay text:

This paper will outline these differences between the two types of e-commerce business transactions. "Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market." (ExtraVision, n.d., p. 1) "Consumer competition can be a lot fiercer, with customer loyalty a constant battle." (ExtraVision, n.d., p.1) Routes of marketing in business today include e-mail, pop up advertisement, television and banner advertising. This paper will primarily focus on e-mail marketing. E-mail marketing is different when marketing to a business versus a consumer...

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