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Title: Avon

Essay Details:

Subject: Business
Date: October 24, 2015
Level: University
Grade: B
Length: 2 / 306

Essay text:

If Avon goes retail then one might assume that retail products sold in stores being exclusive, then brochure products were of inferior quality. ? Sears and JC Penny stores have a low end image and are recognized as being on the weakest end of the retail market. These stores also lack cosmetic customers. ? The direct sales personnel would resent being transferred to retail sales positions and also would feel their job security threatened if Andrea's plan were implemented. After the review, Andrea hired an outside consulting group to get up a strategic plan for Avon. These were their recommendations : ? Three-step retail approach o Distribution of high end spa products in specialty stores...

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