Are There New Sources Of Competitive Advantage In Markets, Which Are Being Exploited By Forward Looking Organisations In The 21st Century? Use Examples To Illustrate Your Answer.
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Title: Are There New Sources Of Competitive Advantage In Markets, Which Are Being Exploited By Forward Looking Organisations In The 21st Century? Use Examples To Illustrate Your Answer.

Essay Details:

Subject: Business
Author: Vicky M
Date: April 16, 2012
Level: University
Grade: A
Length: 5 / 1208

Essay text:

Many Business's have recognised the importance of customer loyalty such as Tesco’s who have the ‘loyalty card’ whereby customers who consistently use their card are rewarded; this will help in building a ‘long term’ relationship. As Doyle and Stern state relationship marketing is a long term, continuous series of transactions between parties. In today’s environment forward thinking organisations are realising “the annual profits generated from a customer who has been with a company for seven years are typically more than five times the amount it generates in the first year” (Doyle Stern)...

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