Appleipod Marketing Plan
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Title: Appleipod Marketing Plan

Essay Details:

Subject: Business
Author: Earl J
Date: February 16, 2017
Level: University
Grade: A
Length: 2 / 437

Essay text:

Sony’s and Dell’s handheld music players are the greatest competition, yet computers, cell phones, and gaming devices also pose a threat to the iPod+. Apple’s unique and aggressive marketing for the new iPod+ will convince users that the device is incomparable to the competition and is worth its cost. Following a rollout price of $499, the iPod+ will have a significant price drop of $100 within a year. The product will be sold nationwide in Apple stores, major retail chains’ stores, and through all major online retailers. The marketing team will promote the iPod+ and its accompanying “bong” sound on targeted television channels and radio stations; the product will also be featured in magazines with a focus on the iCommunity, since the “bong” sound cannot be heard...

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