apple swot analysis
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Title: apple swot analysis

Essay Details:

Subject: Business
Author: David B
Date: November 27, 2015
Level: University
Grade: A
Length: 4 / 1059

Essay text:

In the last 10 years alone, the company has issued more than 1000 patents. In the 90's Apple made the momentous strategic decision not to license its technology and Microsoft with its Windows operating system quickly dominated the market. Apples share of the worldwide market for PCs decreased continuously to the lowest level of just about 2%. Steve Jobs, one of the founders of Apple Computer, who left the company in 1985 to start his own business with NeXT Computer and Pixar Animation Studios, returned to the company as CEO seven years ago. Since then Apple enjoys a renaissance. Jobs' company has surprised with the iMac, introduced OS X a new Unix based operating system and rolled out the PowerMac G5, arguably the fastest desktop computer ever built...

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