Apple Macintosh- Marketing Concept
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Title: Apple Macintosh- Marketing Concept

Essay Details:

Subject: Business
Author: Glen M
Date: February 8, 2011
Level: University
Grade: A
Length: 1 / 293

Essay text:

Moreover, they create convenience to the customer by providing good delivery service. All this steps taken by Apple company it said to be process of reaching customer orientation concept. In reaching the organizations object concept, the Apple Company try to increase the profitable sales volume by setting a target for employees to reach. Besides, they also attempt to move closer to their ultimate goal by improving their qualities of their products. The Apple Company also applied societal concept to the business. Societal concept focus on consumer needs, wants and society’s expectation. Based on our research, Apple Company has recycled over 21 million pounds of electronics worldwide since 1994...

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