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Lots of money is also used to carry out the so called “patent wars” which involve almost every tech company. Demographical and cultural trends are the best environmental opportunities for Apple: easy to use devices have an huge market. Only in the USA people from 15 to 24 yo (that is the prevalent target for ipods) are about 45M. The changed lifestyle also is important: internet everywhere, massive communication and stylish, light weight devices are the dominating lead in this market. And Apple know that. Moreover, Apple is becoming a leader in implementing new technologies in its devices[think about multi touch and accelerometers]...
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