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Innovations in distribution channels and inventory systems have cut storage costs and have enabled the consumer to receive their product in less time than in the 1980s. Furthermore, with consumers becoming more tech-savvy, they are now able to switch between competitors easily.
Threat of New Entrant With the Internet, there are now more avenues of distribution available to Apple Computers. As such, they are unable to ensure that only their products are being sold. There is still the threat of the “white box channel”, where there is a high degree of customization and if consumers prefer the PCs in that channel, Apple and the rest are unable to stop consumers from buying that PC...
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