Apple
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Title: Apple

Essay Details:

Subject: Business
Author: Brenda N
Date: September 22, 2014
Level: University
Grade: A
Length: 3 / 613

Essay text:

It was able to capture a great share of the market and to set high prices based on quality, performance and especially design. ? It offers product as one price per song at 99 cents. With this strategy, competitors have less price leverage to compete with the iPods. ? Competitors either would have to come up with an unlikely cheap MP3 player or very expensive MP3 that will be very though to sell. In contrast, iPod offers good quality with stylish products at the you-get-what-you-pay price. ? Getting high margin, it can afford to provide a service that no other competitor can. So when a consumer buys one of its products, a service will follow the purchased products...

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