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The folks at Opus look to for the some of the marketing research of consumers is done throughout the involvement and promotions during trade shows, while other market research of consumers is done through mail, phone, internet, and dealerships questionnaires. In all cases, the organization solicits an "intent-to-purchase" score from the consumers, with 0 being the lowest score "no intent to purchase" and 100 being the highest score "full intent to purchase" The following information is of the data collected from 120 consumers that were surveyed from the various sources; trade show, mail, phone, internet, and dealerships with the “intent to purchase”...
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