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Title: Anheuser-Busch

Essay Details:

Subject: Business
Author: Marie T
Date: April 7, 2015
Level: University
Grade: C
Length: 2 / 307

Essay text:

What is the primary 'lessons learned' from the multitude of failed strategies used in the Chinese beer market? What were the major causes of failure in your estimation? ? Political issue ? complex hierarchy power structure, you have to deal with not only the top level but also local government. ? Poor infrastructure ? antiquated equipments and lack of skilled labors. ? Management ? China labors were used to lazy and careless. ? Distribution challenge ? Product's nature makes it hard to keeping quality for long time. ? The container was expensive in cost. ? The market was fragment and most rural area was important for market but hard to access...

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