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Essay text:
Strauss merged with Lima Brothers on 50-50 venture. In Eastern Europe it has established its own local office.
Previous year half of Strauss’s revenue of $1.55 Billion where net profit was $72 million came from coffee. Sales in coffee rose 23% previous year, which was twice as company projected. The reason Vigodman explains is the living standard in Romania, Serbia, and Ukraine has led to consume more coffee.
The largest Strauss market is outside Israel is Brazil, Russia is second, where it merged with Cosant Enterprises for $93 million, which is expected to double the sales in Russia. The company is approaching $1 billion and achieves its revenue coming outside from Israel...
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