American Car Industry nowadays
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Title: American Car Industry nowadays

Essay Details:

Subject: Business
Author: Bennie H
Date: April 5, 2017
Level: University
Grade: A
Length: 2 / 314

Essay text:

Most all of the U.S. auto makers offer upgraded models of some very successful in the past SUVs and trucks. However, the article stresses, this year is definitely is not the " year of the truck" or " year of SUV". People want better gas mileage (as the gas prices surged last couple of years, it became an extremely important factor for consumers), better prices and design. The article shows that it is possible to successfully turnaround company with the help of the right marketing strategy. Nissan and Chrysler are often ?cited examples of that. Nissan was all but dead in 1999 when Ranault executive Carlos Ghosn announced a far reaching "revival plan"...

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