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Essay Details:
Essay text:
Focusing on the flaws of the competitor might be a good strategy on paper but doesn’t that seem a bit desperate and dull?, isn’t advertising suppose to be about finding creative and entertaining ways to sell a product?.
In a recent example Apple Inc. started their “go beyond vista” campaign trying to persuade consumers to not buy the new windows or a new PC if they needed an upgrade and to simply just get a mac, this was a more direct approach than their more creative and funny campaign “get a mac” which helped boost the sales of their new computers by focusing on their strong parts...
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Common topics in this essay:
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