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agencies are also involved in designing many other innovative promotion techniques such as sales promotion techniques, direct marketing etc.
The benefits that come with the prospect of hiring an advertising agency are a great many but the most important are illustrated further. Firstly an advertising agency provides exclusive and objective advice about the advertising aspect of the problem, having the upper advantage over the company in the way that the company is preoccupied with other dimensions of the marketing and branding process as well and hence their attention is divided. Another benefit provided by the advertising agencies is the benefit of experienced staffing with expertise in the field of advertising...
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Common topics in this essay:
- Brand Equity
- Brand Personality Creation Through Advertising
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- creating brand equity
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- Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?
- Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon
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- The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention
- When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand
- Creation Of Brand Personality Through Advertising
- The Effect of Brand-Name Placement on Television Advertising Effectiveness
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