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By 1924, Adolph Dassler’s brother Rudolph Dassler join to the business where two brothers then formed new shoe factory named Dassler Brother Shoe Factory that specialized in innovative sports shoes. Instead of focused in product innovation, the Dasslesr Factory were also innovators in the field of marketing, which sponsoring sport events such as in Amsterdam’s Olympic games in 1928 and Berlin’s Olympic games in 1936, where most of athlete wearing Dassler’s sport shoes during the competition. The name of Adidas adopted from the nick name and the first three letter of Adolph Dassler for himself new shoes factory, after the separation of the Dassler’s company in 1949 caused by bitter feud between two brothers...
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