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2. Management promotions occurred less often in the past.
3. The size of organizations has changed from small to relatively large. So sacrifices in long
terms profits to achieve short terms goals are not at as noticeable.
4. Managers today are unfamiliar with the firm's products, processes and technology.
5. A wide spread use of executive bonus plans promotes a short-term focus.
Global competition and other changes in the competitive environment have changed so
that the old control systems are no longer adequate.
7. Measures such as product leadership, employee skills and morale, customer loyalty are
perhaps better measures of future profitability than financial performance...
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