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Essay Details:
Essay text:
Within the ADP sector, the domestic and agricultural segments each contribute 40-42 per cent to sales while the industry segment contributes 12-14 per cent. One strategic issue for ABC Limited is whether to change its marketing profile, i.e., shift its attention from the agricultural sector to the growing domestic or industry sectors.
Analysis of Segments:
Agricultural:
a. Over dependence of farmers on the respective state governments.
b. Cyclical over production caused by higher rates of produce in the previous year followed by unremunerative prices caused by over production in the subsequent year
c...
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