4 Ps &Amp;Amp;Amp; 4 Cs Marketing Mix
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Title: 4 Ps &Amp;Amp;Amp; 4 Cs Marketing Mix

Essay Details:

Subject: Business
Author:
Date: May 22, 2015
Level: University
Grade: A
Length: 3 / 768

Essay text:

But in this case, do we really have anything new to bite into? Read on… A Classic Marketing Mix McCarthy, Kotler et al. taught us some five decades ago that the “marketing mix” was composed of 4 Ps. • First for PRODUCT decisions, • Then for PRICING, • PROMOTIONS, and finally, • Those that comprise all about PLACE. Who never heard about these when on a school bench or at a training seminar? As there is always one to question commonly accepted knowledge, we are seeing a plethora of new models about ways to think, plan and make decisions on marketing issues. The masters are challenged! Some of them are worth looking into...

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