Starbucks
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Title: Starbucks

Essay Details:

Subject: Book Reports
Author: Howard E
Date: February 1, 2012
Level: University
Grade: A
Length: 1 / 272

Essay text:

It now offers wireless broadband Internet service throughout North America, offering T-Mobile HotSpot in the U.S. and Bell Hotspot in Canada. Music was a natural evolution in Starbucks as it had been playing music in the stores for almost 30 years. In 2004, Starbucks barista-in-chief Howard Schultz made a big push into music business, aiming to transform the record industry. It took innovative action to connect quality music to the Starbucks Experience by launching a revolutionary in-store CD burning service at the Starbucks Hear Music' Coffeehouse in Santa Monica, California. With this innovative service, Starbucks customers can create personalized CD compilations and burn full-length albums from a vast digital library of songs...

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