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Title: Robert

Essay Details:

Subject: Book Reports
Author: Charles P
Date: November 28, 2015
Level: University
Grade: A
Length: 1 / 264

Essay text:

Analysis I. Summary Company founded in 1966 by§ Robert Mondavi in Napa Valley, California Company vision to make California§ a recognized wine producing region alongside great winemaking regions of Europe Major focus on technology and wine growing techniques§ § Production of premium to super ultra premium wines Mondavi focuses on§ personal sales, wine competitions, and lavish parties to promote the wines rather than conventional advertising Mondavi has a portfolio of premium to§ super ultra premium wines to fill various price points and niches in domestic wine marke Managing multiple brands in the global markets§ Maintaining§ domestic market share while foreign competitors enter U...

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