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What role does innovation play in the strategic planning of Revlon? Which specific type of innovation might Revlon use?
Innovations- create new product or new image for company
o Hair coloring- use mostly by teenagers and adults
4. What is the role “ branding” should play in future growth strategies of Revlon?
• Timeless, Unique and distinct from others.
o Consumer can differentiate which company sells the product
o The brand will be remembered by consumers
o Affect consumer spending
o Affect how consumer sees the company, its products and services
5. How will competitive reactions impact Revlon’s future plans?
o Change in Company’s management & decisions (ex...
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