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Title: Revlon

Essay Details:

Subject: Book Reports
Author: William T
Date: February 23, 2016
Level: University
Grade: A
Length: 2 / 312

Essay text:

What role does innovation play in the strategic planning of Revlon? Which specific type of innovation might Revlon use? Innovations- create new product or new image for company o Hair coloring- use mostly by teenagers and adults 4. What is the role “ branding” should play in future growth strategies of Revlon? • Timeless, Unique and distinct from others. o Consumer can differentiate which company sells the product o The brand will be remembered by consumers o Affect consumer spending o Affect how consumer sees the company, its products and services 5. How will competitive reactions impact Revlon’s future plans? o Change in Company’s management & decisions (ex...

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