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Interestingly, significant weakness in Europe caused plasma TV brands to increase their reliance on the North American market leading to channel inventory growth and significant Q4'06 price reductions.
LCD TVs were up 15% Q/Q and 99% Y/Y to 10.8M units and enjoyed 66% growth in China and 35% growth in North America, offsetting 5% and 2% declines in Europe and Japan. LCD TVs overtook CRT TVs for the first time in Europe in Q3'06, and LCD TVs are expected to overtake CRT TVs for the first time in the North American market in Q4'06.
Samsung gained unit and revenue share for the fifth consecutive quarter and earned the top position in global LCD TV units and revenues...
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