marketing in the digital age
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Title: marketing in the digital age

Essay Details:

Subject: Book Reports
Author: Ann C
Date: April 29, 2013
Level: University
Grade: A
Length: 1 / 248

Essay text:

Each chapter has been updated with detailed changes that have been brought about by the advancement of the use of the Internet and e-Business. Diagrams and flowcharts have been used throughout the book to help one's ability to comprehend the writer's style. At the end of each chapter, there are Case Studies (which are not fictitious). They are practical and easy to comprehend. Each chapter consists of about four to six questions at the end, based on the particular topic covered. In addition, URL addresses to useful websites have also been added making this book an easy experience. This book helps to navigate the different areas of Marketing...

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