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So does the brand evaluation. Brand Equity is a character with utility, containing an unique value that every brand owner would like to achieve according to the fact that high quality brand usually increases consumer’s need in such product or service leading to the payment for that product and service.
However, Brand Equity Model created in the past indicates that Brand Loyalty is considered one of the factor in Brand Equity Model also.
Nevertheless, Brand Loyalty is the maketors most wanted which is regarded as the ultimate goal of Brand Building and Marketing. Brand Loyalty will form only in experienced consumer when they use the product and have a positive attitude towards the brand or an impression in quality or its economical price...
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