dr mana
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Title: dr mana

Essay Details:

Subject: Book Reports
Author: Charles F
Date: January 7, 2016
Level: University
Grade: A
Length: 2 / 358

Essay text:

What advantages does this give book clubs over bookstores? How can bookstores try to counter this advantage? How can Patterson and Little, Brown use this information (if the book clubs make it available to them) to improve their marketing strategy for Patterson books? How might they use it to fine tune the Patterson brand name? 7) Although Patterson is well known, he does not have the awareness levels or sales per book of the best known popular fiction writers, such as Tom Clancy or John Grisham. Do you think Patterson should try to emulate their publishing patterns of fewer books but higher sales per book and higher awareness, or should he continue with his present “production line” brand strategy?

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