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Under the macro-environment analysis in Chapter 3, key success factors, industry attractiveness and industry driving forces are discussed. In the same chapter, Porter's Five Forces was used as a tool to analyze the different forces MP3 player and PC industry. Moving into Chapter 4, micro-environment analysis was explored using SWOT analysis and value chain investigation approach. Pulling together the major themes of this report, a comprehensive improvement plan was formulated to meet the objectives. The recommendations are supported with justification and outlined with a timeline.
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