The Art of Advertising: Newtype USA
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Title: The Art of Advertising: Newtype USA

Essay Details:

Subject: Art
Author: Marie Brazeil
Date: September 2, 2016
Level: University
Grade: A
Length: 2 / 518

Essay text:

When an anime fan sees a beautifully drawn character, the first thing they think is that it must be a great anime and they want to know what it’s all about. The fact that the company producing the anime obviously has immense talent in drawing a single image is a big selling point too. Next, the technique of using beautiful scenery in advertisements is probably the most used in Newtype. Leo Burnett described it best when he said, "I regard a great ad as the most beautiful thing in the world” (Art). Certain anime companies prefer beautifully detailed backgrounds to perfection in individual characters...

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