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Essay text:
Some of these alternatives were mutually exclusive, and others were not. So, it was up to Zoecon's executives to use the test market data analysis, along with their knowledge and experience in the insecticide industry to decide which of the proposed alternatives will be most profitable and most appropriate according to the newly developed corporate strategy.
Summary of the Major Alternatives
Zoecon executives are faced with the alternatives of marketing their Strike ROACH ENDER product to the consumer market or concentrating their efforts on the professional pest control market. If Zoecon cannot make a sufficient profit then marketing their IGR compounds through other firms may be the next opportunity...
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