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Essay Details:
Essay text:
Although Zipcar has already adopted few implantations such as late return penalty and repeatedly asking customers to return car on time through their website, it seems not easy to motivate people to give efforts to participate.
After generating few alternatives, those alternatives were evaluated according to the criteria. Alternative 3, Gold card membership plan was chosen to be the best option as a recommendation. This option gives incentives as well as recognition to customers who have been participating in on-time return practice. The recommendation will be more effective than the program Zipcar currently employing since Zipcar’s current program relies on an instrumental means , on the other hand, the recommendation implies normative means which will encourage customers to make their effort to return vehicles on time...
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Common topics in this essay:
- The Customer Comes Second
- A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
- Customer Behavior
- Customer Contact
- Customer Equity
- Customer Loyalty
- Customer Needs
- Customer
- customer behaviour
- customer satisfaction
- customer service
- OBSERVING YOUR CUSTOMER NEEDS
- Customer Rentention
- Customer Retention
- customer relationships
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