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Title: Zenith Pet Food

Essay Details

Subject: Miscellaneous
Author:
Date: June 14, 2015
Level:
Grade: B
Length: 4 / 1036
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The product that Zenith is offering is called Show Circuit, which is a highly nutritious and quality ingredient dog food. The product of Show Circuit, frozen pet food designed to enhance the appearance of the dog's coat as well as providing a balanced meal, is planned to be placed in the frozen foods section of a supermarket...

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This is what Zenith is counting on to build a competitive advantage. The fact that Show Circuit will be directly located next to the "people food" gives it another edge on the other foods available to dogs on the market right now. In terms of the market and other competitive features, Show Circuit and Zenith have their work cut out for them...

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