YUM~! Conflict Negotiation with China
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Title: YUM~! Conflict Negotiation with China

Essay Details:

Subject: Business
Author: Vernice P
Date: September 18, 2015
Level: University
Grade: A
Length: 14 / 3920

Essay text:

is the world's largest restaurant operator with over 33,000 outlets worldwide. The company operates five different restaurants, KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W All American Food. The company was formed in 1997 when KFC, Pizza Hut and Taco Bell were spun off from parent PepsiCo creating Tricon Global Restaurants Inc. Since then, the company has acquired the Long John Silver's and A&W All American Food chains placing the company firmly in five different quick serve market segments. After the LJS and A&W acquisitions, the company changed its name to Yum! Brands Inc. Yum! can be considered one of if not the largest competitor in the quick serve restaurant industry...

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