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Essay text:
Cadbury considers its success is based on three factors: quality, value for money and good advertising.
Aim: Apply SWOT analysis to Cadbury's current situation and its position to enter a foreign market
It is important to investigate on the internal and external environmental forces for the Dairy Milk in France. Relevant organizational and industrial information is required for the development of a SWOT analysis. The analysis of the environment and the consideration of the situational factors when designing marketing planning, is critical as it would allow Dairy Milk to capitalize on organizational strengths, minimize any weaknesses, exploit market opportunities and avoid any threats...
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