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Title: Xbox

Essay Details

Subject: Technology
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Date: March 31, 1996
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Length: 2 / 533
No of views: 0
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Essay text:

Consumers know that Microsoft is a great company and most computer owners have positive brand images of Microsoft. This really helps Microsoft get a jumpstart on their new product. But, the hard task comes when Microsoft must figure out how to position a gaming system and its games into all different sorts of consumers...

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A gaming system, unlike a computer is not so much a modern necessity. It is something nice to have and fun to do when you have some spare time. People know that's what its for. Microsoft is trying to get around this obstacle in order to attract all different segments of consumers...

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