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Title: Wyndham International

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Subject: Technology
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Date: December 19, 2005
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Length: 6 / 1688
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Clearly, in the face of financial restructuring Wyndham can neither afford to price out of the market nor afford to be the lowest cost provider. Establishing a differentiated experience or a niche strategy in the face of low brand recognition is a daunting task...

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Establishing a differentiated experience or a niche strategy in the face of low brand recognition is a daunting task. Wyndham's differentiation strategy to build brand recognition and share of wallet in the upscale business and leisure travel market, hinges to substantial degree upon the success of a guest recognition program named Wyndham ByRequest...

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