Wine and branding

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Title: Wine and branding
Essay Details
Subject: Business
Date: January 15, 1999
Length: 2 / 573
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The top five brands in the world in the year 2001 are Coca-Cola (68.95 billion), Microsoft (65.07 billion), IBM (52.75 billion), GE (42.4 billion), and Nokia (35.04 billion), respectively.v Brand equity is related to the degree of brand-name recognition, perceived brand quality, strong mental and emotional associations, and other assets such as patents, trademarks, and channel relationships...
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It is regarded as being of high and consistent quality, and the channel power that Coca-Cola has is remarkable. The fact that anyone can go into almost any store around the world and buy a Coca-Cola is evidence to this fact. People also have strong emotional ties to Coca-Cola...
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Common topics in this essay:
1 to 3 year Business Plan for Coca Cola   Alltel Stockholders File Suits Over Proposed $24.7 Billion Buyout   Coca Cola   Coca Cola   Wine and branding   a billion dollars   coca cola   Coca Cola   Coca Cola   Coca Cola   The One Billion-Tree Campaign   $700 Billion Bill (Affect Of Eco Crisis To Thailand)   Discuss the company’s reputation (Justified or not) in light of the concept of “managing interdependence around the world.” What does it take to be a “good citizen” in host countries? How well has Coca-Cola fared in this regard? What doe...   Six Billion: A Warning To All   Coca Cola  
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