Title: Why To Advertise On Radio?
|Date:||January 19, 2013|
|Length:||1 / 292|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
Newspaper readership is way down.
• Radio commercials touch everybody - Guess what --- 95% of all consumers listen at home, at work and in their cars.
When to use radio advertising:
• When u want to breath new life into an old brand
• When u need to trim the budget and increase the sales
Which radio station:
Larger stations cost more, in the same way that larger print publications do...
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Unlike print advertising where repetition has a diminishing effect, radio advertising has the opposite effect with response rates building over time.
There are two distinct components to an advertising campaign.
• The creative – your ad. The message you broadcast to listeners about your product or service...
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