Title: Why To Advertise On Radio?

Essay Details

Subject: Miscellaneous
Author: Karen M
Date: January 19, 2013
Level: University
Grade: B
Length: 1 / 292
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Newspaper readership is way down. • Radio commercials touch everybody - Guess what --- 95% of all consumers listen at home, at work and in their cars. When to use radio advertising: • When u want to breath new life into an old brand • When u need to trim the budget and increase the sales Which radio station: Larger stations cost more, in the same way that larger print publications do...

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Unlike print advertising where repetition has a diminishing effect, radio advertising has the opposite effect with response rates building over time. There are two distinct components to an advertising campaign. • The creative – your ad. The message you broadcast to listeners about your product or service...

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